Discover the power of our comprehensive Market Research Services, designed to provide actionable insights and drive informed decisions.
With International Research Services (IRS), you gain an experienced team that brings a combination of IRS expertise, industry tenure, and project management to help you solve problems and improve your time-to-value. Leverage IRS’s extensive resources to compile data on themes of your choice and streamline your operations with a standardized workflow tailored to your team’s needs.
Leveraging IRS CATI services is the smartest approach for streamlining processes. Our advanced Computer-Assisted Telephone Interviewing systems significantly enhance the efficiency and accuracy of market research data collection. These intuitive solutions provide in-depth analyses of various business aspects, offering valuable insights into customer behavior, market trends, and everything in between.
We offer face-to-face interactions to provide comprehensive insights, conducting in-store, exit, and in-home interviews as well as hall tests. By utilizing advanced computer software, we ensure more precise responses while maintaining cost efficiency. Computer-aided personal interviews (CAPI) stand out as one of the most reliable and effective methods for collecting data through computers or tablets. Regardless of your research priorities, our tailored approach is designed to deliver the insights you require.
In this approach, the respondent adheres to a structured script guiding respondents through a preprogrammed sequence of questions. The format of our questionnaires is highly interactive and dynamic, incorporating multimedia elements such as videos, audio clips, and images to engage participants and enhance the overall experience. We take pride in delivering meticulously crafted sample data tailored to meet the specific requirements of both national and international market research initiatives.
Secondary research, often referred to as desk research, involves analyzing and compiling existing data that has already been gathered. This type of research is typically conducted at the initial stages of a project to identify valuable leads and gain foundational knowledge, serving as a critical guide for comprehensive market research efforts. It offers essential insights, particularly in identifying target sample groups (such as determining whom to interview), and provides crucial market intelligence on products, services, and competitors.
Our Business Intelligence services encompass the design, development, and deployment of enterprise processes, alongside the integration, support, and management of technology applications and platforms. By converting raw data into actionable insights, we empower organizations to make informed strategic and tactical decisions. Through advanced data access and analysis, we deliver comprehensive intelligence that equips users with valuable analytical findings.
Conducting concept testing should occur before or alongside development activities. Beyond flavor, elements such as appearance, texture, and packaging play a significant role in swaying consumer decisions regarding food and beverages. A Taste Test involves participants assessing a product's flavor, either in isolation or in comparison to other options. Factors like bottling, canning, labeling, and packaging can greatly affect how a product's quality and desirability are perceived. Blind Taste Tests are highly recommended for unbiased results. Typically, these tests are organized at a central location, although they can also take place in participants' homes when necessary.
Our team specializes in creating custom solutions designed to meet your specific needs. Leveraging advanced proprietary survey technology, we deliver much more than standard questionnaires. From developing online diary tools and gamified question formats to crafting branded designs, interactive forms, and other innovative features, we ensure a dynamic and engaging experience. Backed by our expert scripting and data teams, we help maximize the potential of your surveys. By carefully understanding your requirements, we structure questionnaires in a way that is both intuitive and visually appealing, benefiting interviewers, respondents, and coders alike.
This brief overview highlights the range of our Market Research Initiatives, showcasing a diverse portfolio of successfully completed projects that cater to the unique demands of different industries and market segments.
CAPI Interviews
The project was completed progressively across 2024, 2025, and 2026
Countries: Germany, France, Spain, Italy, and UK
N=3,000 per Country
Duration: 20 minutes
IDIs
The project was completed 2026
Countries: All 27 European Union Member States
N=25 per Country
Duration: 90 minutes
CATI
The project was initiated in 2012 and carried out through to 2026, inclusive - it remains ongoing
Countries: Singapore, South Korea, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Japan, and China
N=250 per Country
Duration: 35 minutes
CATI
Project executed in 2026
Countries: Spain, Italy, Germany, France, UK, USA, Brazil, Sweden, Qatar, Oman, UAE, Japan, and China
N=1,500 per country
(Qatar, Oman, and UAE with N=200 per Country)
Duration: 20 minutes
Testimonials
IRS has taken a proactive role and is fully committed to addressing the task at hand with precision and clarity. They have demonstrated a deep understanding of what is required, aligning their approach with the right strategic mindset to ensure optimal outcomes. Their ability to produce tangible results is evident, and they have seamlessly connected these achievements to larger, forward-thinking goals that elevate everything to the next level. From my perspective, having observed their efforts firsthand, the outcomes are unmistakably impactful, leaving no doubt about their effectiveness and capability.
The IRS team is absolutely legendary! The level of excellence you bring to the table is unmatched, and your outstanding support coupled with top-tier service truly sets you apart. I honestly couldn’t imagine anything better. Thank you for going above and beyond!
I have to commend their outstanding performance, which is truly exemplified through their exceptional work ethic, remarkably swift delivery, and unwavering dedication to uncovering the most critical and valuable consumer insights. Their ability to consistently exceed expectations is genuinely impressive, and I can confidently vouch for their services at any time and on any given day without hesitation.
