We are your 'One-Stop Shop' for Global Product Taste Test Services.
Global Product Taste Test Services
When it comes to marketing research, various methods can unlock valuable insights into your product. However, for food, beverages, and other consumer goods, nothing compares to the power of a taste test. After all, the best way to understand whether consumers will savor your product is to let them experience it firsthand!
At IRS, we specialize in orchestrating exceptional taste tests, providing you with a dynamic approach to collect critical data and gauge consumer opinions on your new offerings. Whether assessing product enhancements or benchmarking against competitors, we equip you with vital insights into your target audience’s preferences, giving you a profound understanding of how your product will resonate with consumers.
We take care of everything—from finding and recruiting your ideal audience to offering access to state-of-the-art test kitchens and facilities designed specifically for taste testing. With our expertise, we ensure meticulous and effective testing that yields comprehensive data on your product.
Our fully equipped test kitchens, housed within restaurants, boast upright and walk-in coolers and freezers, gleaming stainless steel prep counters, versatile serving carts, residential ovens, and an array of microwaves. You’ll find abundant storage and plentiful outlets to support all your needs.
Our dedicated teams excel in sensory analysis, with our Sensory Director—a trained chef—personally overseeing each test to guarantee the highest standards. Armed with extensive databases, we are ready to tackle even the most complex specifications, while our adept recruiters consistently fulfill quotas on time and within budget.
We are your ‘One-Stop Shop’ for Global Product Taste Test Services.
