We are your 'One-Stop Shop' for Global Product Taste Test Services.

Global Product Taste Test Services

When it comes to conducting marketing research, there are various methods that you can use to gain insights into a product. But when you are focusing on food, beverage and other consumer goods, the best way to know if a consumer will like a product is to have them taste it!

IRS help you properly conduct taste tests, providing you with an effective way to gather important data or measure consumers’ options on new products. We help assess changes or improvements in a product or help you weigh your product against your competitors, providing essential information about the preferences of your target audience and giving you a deeper understanding of how consumers will react to your product. We find and recruit your target audience; provide access to test kitchens and other facilities essential for conducting taste tests, and have the knowledge base to help you understand what it takes to conduct thorough and accurate tests to gather the most in-depth and effective data on products.

Our test kitchens (in-restaurants) come fully-equipped with both upright and walk-in coolers and freezers, stainless prep counters, tables and serving carts, residential ovens and dozens of microwaves. Abundant storage and plentiful outlets.

Our teams are experienced in sensory, and our Sensory Director (a trained chef) oversees every test personally. With our database we can tackle even the most challenging specifications and our trained recruiters fulfill quotas on time and within budget.

We are your ‘One-Stop Shop’ for Global Product Taste Test Services.