We are your 'One-Stop Shop' for Global Scripting Services.
Global Scripting Services
Designing an effective interview is a crucial part of every marketing research effort. In many ways, the success of the program depends on an interview that captures the right data, is easily and positively administered to customers and prospects, and does so effectively from the first day the program goes on-line. Of course, the real art is in designing a conversation around the consumer.
There is no hard and fast definition of a good interview, but a good interview should measure all the right things and do so efficiently. The script should flow smoothly, and the questions should be conversational. The interview should be brief and the questions clear, straightforward and not leading or repetitive. Above all else, the interview should be designed around the customer and his or her needs.
Our survey scripting and survey design is done by our own experienced designer and programming teams.
IRS uses the following software packages for data collection, validation and reporting:
The Survey System
The Survey System is the most complete survey software package available for all types of questionnaires and Research Projects from telephone, mobile, CAPI, or paper questionnaires. This exceptional survey software package is ideal for mixed-mode surveys, which combine two or more of those methods.
The Survey System runs any alphabet-based language such as French, German, Italian, Spanish and so on. This includes Arabic, Greek, Hebrew, Thai, Russian, and other languages using non-Roman characters. The Survey System runs surveys in Chinese, Japanese and Korean, too.
Sawtooth
With 30 years in business and thousands of users worldwide, Sawtooth Software is the consensus leading provider of conjoint analysis software. Companies like Procter & Gamble, Google, General Motors, General Electric, and Microsoft use Sawtooth and have presented case studies and success stories at popular research conferences.
Powerful conjoint analysis software:
Choice-Based Conjoint (CBC)
Understand and predict consumer choices. Design, modify, and price products to improve market share and profitability. CBC is the gold-standard technique.
Adaptive Choice (ACBC)
Adaptive CBC can be a better approach than standard CBC for studies involving about 5 or more attributes, especially when the product or service involves a high-involvement purchase process. The survey tends to be longer than with CBC, but respondents find it more engaging and the results usually have higher precision.
Menu-Based Choice (MBC)
Menu-Based Choice is advanced discrete choice modeling software for multi-check menu studies, including those involving bundling vs. à la carte choices. Includes logic and HB modules, plus simulations (including Excel simulation option).
Quantum
Quantum performs:
Checking and validating survey data
Cleaning and manipulating survey data
Creating sophisticated schemes for weighting survey data
Producing market research tables
Performing statistical calculations
Exporting data to a variety of formats for further analysis
Generating Quanvert databases
SPSS
IBM SPSS Statistics is an integrated family of products that addresses the entire analytical process, from planning to data collection to analysis, reporting and deployment.
With more than a dozen fully integrated modules to choose from, we find the specialized capabilities you need to increase revenue, outperform competitors, conduct research, and make better decisions.
We are your ‘One-Stop Shop’ for Global Scripting Services.
